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Saturday, October 20 • 10:30am - 11:00am
How to Use Data Analytics to “Win the Race for Eyeballs” in the Eye Candy Economy

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Today we live in an “Eye Candy Economy”, everyone is craving for delightful content to satisfy their Eyes and Brain. The Digital Media Companies think that “Content is King” and are in a multi-billion dollar race to create more content. But Consumer is the “King Kong” who decides which content is viral and which content is dud. This has created a complex business problem of identifying topics and themes which will be viral and need to produce viral content. Advance Analytics and AI can be used to solve this complex problem by utilizing the Content Data from social media and Social Interaction and other data of the users and content to predict the resonating content that will have a large audience. This talk will help Digital Media Companies to “Win the race for Eyeballs and Revenue”.

Speakers
avatar for Arif Ansari

Arif Ansari

Professor, University of Southern California
Arif Ansari is a Professor in the Data Sciences and Operations Department at Marshall School of Business at University of Southern California, Los Angeles. He is the CEO of Intuition Intelligence Inc. developing Creative Analytics Solution for the Digital Media. He is an expert in... Read More →


Saturday October 20, 2018 10:30am - 11:00am
Ballroom # 409