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Saturday, October 20 • 3:00pm - 3:30pm
Location Intelligence Goes Big in Digital Marketing

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The dawn of digital marketing began with search ads, then proceeded to social ads and now has evolved to include geospatial ads. Location Intelligence is the discipline that analyzes the petabytes of location data generated daily by mobile devices to extract meaningful and actionable consumer insights.


Predicting customer intent is an age-old problem. With more than 80% of sales still occurring in brick and mortar stores, it is important to understand the customer intent. Currently, many marketers such as Facebook and Snapchat are using location data to calculate ROI and lift of in-store visits for their ads. In this session, I will discuss ways to advance our understanding of store visitors using location intelligence: who they are and what they do in the physical world.

Speakers
avatar for Annie Flippo

Annie Flippo

Director of Data Science, inMarket
Annie Flippo works as the Head of Data Science & Analytics at Thinknear by Telenav, a GPS navigation software, connected car and mobile advertising company. She is a data science expert focusing on the application of machine learning techniques to extract insights in the areas of... Read More →


Saturday October 20, 2018 3:00pm - 3:30pm
Ballroom # 409